WAM
04 Sep 2025, 22:24 GMT+10
SHARJAH, 4th September, 2025 (WAM) - Expo Centre Sharjah, represented by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and member of the WTCA's Conferences and Exhibitions Advisory Council, participated in the ICCA Middle East Summit 2025, held for the first time in Bahrain.
The event brought together a high-level group of leaders, innovators, and decision-makers from the conference and exhibition industry, along with over 100 regional and international experts from across the Middle East and beyond.
Al Midfa began his participation with a series of business meetings with senior officials and stakeholders.
In his meeting with Dr Senthil Gopinath, CEO of ICCA, the two discussed the future of international business events and the role of artificial intelligence in advancing the global meetings industry.
Both parties stressed the importance of enhancing global cooperation among exhibition centers and launching specialised trade fairs that support economic growth across various sectors.
In another key meeting, Al Midfa met Sara Ahmed Buhiji, CEO of Bahrain Tourism and Exhibitions Authority (BTEA), and Chairperson of Exhibition World Bahrain.
They explored opportunities for future collaboration, knowledge exchange, and joint strategies to attract large-scale events.
The discussions also addressed the importance of advanced infrastructure to reinforce the region's competitiveness in the global events industry.
Al Midfa reaffirmed Expo Centre Sharjah's commitment to driving innovation and regional cooperation in the MICE sector, with a focus on adopting global best practices and smart technologies.
He highlighted how the integration of artificial intelligence and smart tech into exhibition operations improves efficiency, delivers actionable insights, and enhances the experience for both visitors and exhibitors, creating greater value for all stakeholders.
Get a daily dose of Iraq Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Iraq Sun.
More InformationWASHINGTON, D.C.: The independence of the U.S. Federal Reserve, long seen as a bedrock of economic stability, is facing its sharpest...
PORT-AU-PRINCE, Haiti: The United Nations Security Council has started discussions on a new draft resolution for Haiti, aimed at strengthening...
SAO PAULO, Brazil: Automobile major Volkswagen must pay 165 million reais (around US$30 million) after a Brazilian labor court found...
BANGKOK, Thailand: Thailand's Constitutional Court has removed Prime Minister Paetongtarn Shinawatra from office, ruling that she broke...
OTTAWA, Canada: India and Canada have restored diplomatic ties by appointing new high commissioners to each other's capitals, ending...
WASHINGTON, D.C.: Three senior officials at the U.S. Centers for Disease Control and Prevention resigned this week, citing deep concerns...
SANAA, Yemen – Yemen's Houthi-led government has confirmed that its Prime Minister, Abdel-Aziz bin Habtour, and several other high-ranking...
In a move decried as a violation of international agreements and a severe blow to diplomatic efforts, the United States has systematically...
SHARJAH, 4th September, 2025 (WAM) - Expo Centre Sharjah, represented by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and member...
AL AIN, 4th September 2025 (WAM) -- H.H. Sheikh Hazza bin Zayed Al Nahyan, Ruler's Representative in Al Ain Region has extended his...
CAIRO, 4th September, 2025 (WAM) -- The UAE today chaired the164th ordinary session of the Council of the League of Arab States at...
For earthquake survivors like Dalawar Khan, global solidarity offers a lifeline. But the urgent needs for shelter, resources, and reconstruction...
