DUBAI, 29th April, 2025 (WAM) -- The Hong Kong Tourism Board (HKTB) unveiled new initiatives during its participation in the Arabian Travel Market 2025 (ATM), reaffirming its commitment to the Gulf region.

As the largest international travel trade show in the Middle East, ATM 2025 provides an ideal platform for HKTB to present its robust strategy, designed to attract more GCC travellers through tailored experiences and strategic partnerships.

Hong Kong is ideally positioned to appeal to GCC travellers, offering a unique blend of tradition and modernity, East-meets-West aesthetics, vibrant urban experiences, and natural beauty.

With the growing momentum of GCC travellers, visitor arrivals from the region to Hong Kong grew by 69 percent year-on-year in 2024, the HKTB is doubling down on market-specific initiatives.

The initiatives include raising destination awareness, expanding the industry outreach and developing high-quality and tailored offerings such as halal-certified services and facilities, family-oriented attractions, and luxury shopping and wellness experiences that align with the lifestyle and preferences of Middle Eastern visitors.

"Hong Kong offers a compelling blend of experiences that align with the tastes and travel preferences of GCC visitors and Muslim travellers," said Dane Cheng, Executive Director of HKTB.

He added, "From cultural authenticity to premium hospitality and halal-friendly services, our destination is equipped to meet the expectations of today's discerning Middle Eastern travellers. As air connectivity between Hong Kong and the GCC continues to expand alongside strengthened promotional efforts, we look forward to welcoming more visitors from the region to explore all that Hong Kong has to offer."

Air connectivity plays a crucial role in HKTB's GCC growth strategy. With multiple daily flights from Dubai and Doha, and frequent connections from Riyadh, access to Hong Kong has never been easier for Gulf travellers.