SHARJAH, 24th April, 2025 (WAM) - Sharjah is preparing to participate in the Arabian Travel Market (ATM) 2025, scheduled to take place from April 28 to May 1, 2025, at the Dubai World Trade Centre (DWTC). Sharjah pavilion, under the auspices of the Sharjah Commerce and Tourism Development Authority (SCTDA), will include representatives from more than 25 entities across the public and private sectors.
The participation aims to highlight Sharjah's latest tourism, cultural, and developmental initiatives while showcasing variety experiences that Emirates of Sharjah has to offer its guest and tourists which reinforce the emirate's position as a leading destination on both the regional and global tourism map.

The event will bring together experts, thought leaders, and decision-makers in the fields of tourism, travel, hospitality, and hotel establishments from around the world to explore the impact that this field has on the leisure and business travel sectors, focusing on how it can streamline operations and enhance customer experiences for travellers, hotel guests, and other.

This year's edition of the exhibition is held under the theme 'Global Travel: Shaping the Future of Tourism through Enhanced Connectivity', making it an ideal platform for exchanging expertise and exploring best practices in one of the most dynamic sectors, while contributing to both global and national economic growth.
The Emirate of Sharjah's participation at the event is focused on presenting its current and future tourism plans and innovative initiatives that promote the sector's development. It will also introduce new projects, variety of accommodation and staycation options, thrilling adventures, and integrated tourism activities, along with a showcase of the year-round calendar of key events designed to enhance the guests and tourist experience and strengthen the sustainability of the emirate's tourism offerings.

The event serves as a strategic platform for The Emirate of Sharjah to build its international presence, connect with global tourism partners, and showcase its diverse attractions that integrate culture, heritage, environment, entertainment, sustainability, and authenticity.
Through SCTDA and its delegation under "Sharjah pavilion" in ATM, which includes representatives from both the government and private sectors, Sharjah continues to highlight its key tourism projects and exceptional destinations, showcasing its diverse offerings in an innovative manner that enhances the visitor and tourist experience. The emirate is committed to reinforcing the values of authenticity, culture, and sustainability in everything it presents, prioritizing the delivery of extraordinary tourism experiences that leave a lasting impression on visitors and tourists.
SCTDA is committed to participating in this annual event due to its vital role in fostering international partnerships, facilitating the exchange of expertise and best practices, and promoting innovation in the travel, tourism, and hospitality sector. This aligns with the emirate's broader efforts to strengthen its position as a sustainable and distinguished year-round tourism destination.
The Arabian Travel Market (ATM) is an ideal platform for the SCTDA to showcase its success stories in sustainable tourism and benefit from successful global practices and applications in this field.

As part of its vision to strengthen its position on the global tourism map, The Emirate of Sharjah is working to open new channels for dialogue, cooperation, and partnership, contributing to the development of a more inclusive and sustainable tourism sector. Through these efforts, the emirate aims to establish itself as a leading hub for cultural, adventure, and eco-tourism, reflecting its commitment to inclusivity and openness to diverse cultures.